How to Create a Reengagement Campaign for COLD Email Subscribers & Automate It – Smart Passive Income

This is the next in our collection of site posts the place we’ll get you along with us as we depth the method of cleansing our email checklist. In our circumstance, this intended deleting a whole 40% of subscribers from our checklist. 

In the prior site put up (and accompanying video clip), we defined the why guiding pruning your electronic mail listing. The limited edition is that it makes fiscal perception, by lessening the charge of preserving a large listing, and it can assist boost your email sending authority.

In the prolonged run, trimming your e-mail list is heading to be beneficial as nicely. By deleting subscribers who have not engaged with your articles in the past six months or extra, you end up with a more engaged audience.

You do that with a reengagement electronic mail sequence, and in this publish I’ll walk you by way of how to make one particular in ConvertKit.

Trust But Validate: How to Make Guaranteed People Are “Cold” Subscribers

In advance of you go forward and delete a bunch of subscribers, you need to have to make certain these individuals are definitely not participating with your articles. Why? Simply because your e-mail services supplier is not foolproof, and it may well not be equipped to tell with complete certainty.

For occasion, somebody could be opening and reading through every e mail you deliver, but that info may well not be earning its way back into your email support supplier (ESP). And some subscribers who aren’t reading through your emails could just use a reminder—a light kick in the pants—of what they are missing out on.

So today we’re likely to go over how to set up a reengagement e-mail sequence that gives cold subscribers an prospect to reengage with your articles.

In this publish, we’ll go by all of the automations we have established up to do this in our ESP of option, ConvertKit.

Developing a reengagement sequence can really feel sophisticated, even overpowering. I very suggest reading the higher-amount overview in this post, then observing Mindy’s online video on the subject matter, which presents just the suitable degree of element on the procedure. 

She shares a nearer appear at the e mail copy and automations we use for this sequence.

Below are the high-level ways of the approach.

1. Discover everybody who might be a chilly subscriber.
2. Established up an automation that will mail a collection of e-mails to these subscribers asking if they nonetheless want to be subscribed.
3. Produce the e-mails in your reengagement sequence.
4. Create a next automation that retains individuals on your record if they say they want to continue to be.

We will protect the process of really deleting your chilly subscribers in the third publish in this collection. For now, let us go more than the four steps higher than in a tiny extra detail!

Stage 1: Discover Your Cold Subscribers

You first need to assemble the record of most likely cold subscribers that you want to operate via the automation.

Here are the methods to do that in ConvertKit.

1. Go to the Subscribers tab and produce a new section.
2. Under “Select your subscribers,” established “Matching any/all/none of the following” to “any” and click “Add a filter.”
3. Choose “Engagement score,” set the minimums stars to 1 and maximum stars to 3, and simply click “Add Filter.”

Picking out subscribers among 1 and 3 stars allows us seize men and women who are much less engaged in our e-mail content.

The moment you click on Include Filter, you’ll see the range of subscribers who match people standards.

Strike Preserve on your new segment—we’ll come back to it in a little bit!

Move 2: Established Up an Automation to Run Your Reengagement E-mail Sequence

This is where we set up our automation.

Click on on Automate at the major of the ConvertKit window and create a new automation that will be kicked off when a tag is extra. We developed a tag called “Email Upkeep: Cold Listing Pruning” that, when we increase it to a subscriber, will enter them in our automation.

It’s a quite uncomplicated automation, with just a few of methods:

The first stage is an email sequence. All people who completes that sequence will get a tag included to their profile named “Email Maintenance: Chilly Checklist Pruning Finish.”

These are the subscribers who make it all the way by means of the sequence with out opting out—which indicates they’re certainly cold.

Let us dig into the e-mails in that sequence!

Step 3: Write the Email messages in Your Reengagement Sequence

Our sequence is 4 emails despatched over the class of two months.

There are different strategies to approach developing it. Just one system appears to be some thing like this:

• Email 1: “Hey! We’re heading to unsubscribe you in 2 weeks.”
• Electronic mail 2: “Hey! We’re going to unsubscribe you in 10 weeks.”
• Email 3: “Hey! We’re going to unsubscribe you in 1 week.”
• E-mail 4: “Hey! We’re going to unsubscribe you in 1 working day.”

You could do it that way—but we selected not to.

In its place, we crafted our reengagement sequence to share a ton of worth and display men and women what they’ll be lacking out on if they go away our record.

If they’re even now not interested in being right after viewing the most effective of what we have to offer you, then we know they’re not a fantastic in good shape for us.

That’s why we made the decision to make the initial three emails in our sequence as powerful as possible. 

And if the reader doesn’t just take motion and choose to stay following looking through individuals three emails, then it is greatest that we element means.

Examine out Mindy’s movie to get a sneak peek at the emails. And if you want the entire duplicate of all the e-mails in the sequence, go to smartpassiveincome.com/cold, exactly where you can download them. You’ll also get access to the automation we employed to drop into your have ConvertKit account, and hyperlinks to methods for extra studying on pruning chilly subscribers.

In a nutshell, here’s what these e-mails seem like:

• E-mail 1 invites them to a cost-free audience-creating occasion.
• E mail 2 presents a bunch of totally free downloads (our best guide magnets).
• Email 3 features accessibility to a cost-free program.
• E mail 4 tells them they’ll be deleted tomorrow if they really don’t just take action.

Each and every e mail delivers a way for the subscriber to remain subscribed. For the to start with three e-mails, it is by registering for the occasion, downloading just one of the direct magnets, or signing up for the training course. 

Every email has a button that when clicked, keeps the subscriber on our record. Let’s go about how we set that up.

Step 4: Create a Second Automation That Retains Persons on Your Record

Upcoming, we made a ConvertKit tag identified as “Email Servicing: Continue to be on List.” If the reader clicks any of the one-way links in the 4 e-mail, this tag will be extra to their profile and they’ll be eliminated from the sequence. Chilly no longer!

We do this with a 2nd automation that gets rid of the man or woman from the sequence when the tag is extra.

When you set up the website link in each individual e-mail, simply click “Tag subscribers who click this link” and choose the “Email Maintenance: Keep on List” tag.

Which is the primary solution to constructing your reengagement email sequence! Mindy’s video clip will walk you by means of every little thing you need to have to established up and publish all 4 email messages and force your sequence stay.

Get the Precise Email messages We Use to Reengage Cold Subscribers

We know that this procedure can sense frightening and counterintuitive. You labored difficult to get these folks on your electronic mail record, and now you’re just heading to delete them?

That is why we’ve put together an electronic mail series as a companion to these web site posts and videos that offers you extra info about what goes into your reengagement e mail sequence. We give you the duplicate we use in the four emails to edit and use as you see match, as nicely as links to ConvertKit automations you can incorporate to your account.

Just go to smartpassiveincome.com/chilly to get all of that at no value.

In the upcoming and final site put up in this series, we’ll go more than the final results of the reengagement e-mail sequence and how to delete the chilly subscribers still left soon after you have run absolutely everyone through the sequence.