No company at all will attract the target market like a great story. Brand storytelling refers to campaigns that use creative stories to display product logos. Effective narration of the brand can provide the target audience’s eyes faster and faster to grow the business.
Brand narration is a major part of B2C advertising and marketing content, but is less common in the B2B world. The reason is clear. Rather than selling flashy products to male or female buyers, it is a bit more difficult to emotionally interact with the target audience while selling complex solutions to the company. The business has determined that few customers are likely to buy products from the business due to emotional connections.
List of Successful B2B Brand
HP stands for hewlett packard. The HP The Wolf video addresses a topic in which printer security seems dry and boring. But this short film is very attractive. Indeed, a scary person appears and poses a threat to businesses when the printer protection is lacking. An entertaining story that helps your audience understand the importance of HP printer protection software.
Sure, there’s no money to lure a Hollywood star into the film, but you can learn enough, from specific HP techniques to B2B storytelling.
Microsoft, one of the largest groups in the world, is also one of the biggest advocates of storytelling as brand tactics. The Microsoft Stories platform introduces employees to the various departments of the agency, from researchers to video game …